With its’ mission and vision, the company is collaborating with TSAR Asia TV to produce two (24-26 min) travel/reality format program in English that will be broadcast later this year on RTM’s TV Okey, a channel catered to younger audiences. The channel is under Radio Television Malaysia (RTM), dedicated to the Malay Urban Youth Community. By 2020, the population growth rate is estimated to increase by 0.6%, with 13-24 years old being the largest audience segment, followed by 24-38 years old. These group of youths, also known as Asian Millennial Travelers (AMTs), are looking for nearby destinations to travel for the weekend or on vacation. Thus, Discover Laos Today, partnered with Tsar Company, is proud to be part of the collaboration to provide youths in Malaysia, Indonesia and Philiphines beautiful places that are off the beaten track. Laos will be featured on 2 Episodes about Luang Prabang and Vang Vieng. The show is expected to be viewed by over 600,000 viewers.
From experiencing the local culture in Luang Prabang to the adventurous challenges in Vang Vieng, Discover Laos Today and TSAR Asia TV will be filming together from 28th February to 2rd March in Luang Prabang, and 3rd to 6th March in Vang Vieng, with Teejay Marquez, a Philippine-born artist and DJ with over 1.9million followers on Instagram, as the host to showcase interesting places around Laos often being overlooked. Teejay is well known for being a host for MTV Philippines and was the co-host of the “Walang Tulugan with the Master Showman” program in 2010-2011. He won the “Best Male New TV Personality” for the above Television Show. He recently appeared teaming up with Malaysian Arist Ayda Jebat by appearing in Ayda Jebat latest MV titled “Better Than You”, which was launched on November 28, 2019.
Other benefits of the TV promotions will also include details for youths to be aware of the direct flights that are available to Luang Prabang from Malaysia, and the transportation options that are available in Laos itself, such as the Tuk Tuk, cycling and scooter to travel around Luang Prabang and Vang Vieng.
We would like to thank our generous sponsors for supporting our project: Inthira Group, MyLaoHome Hotel & Spa, AK Home, Green Morning, AboveLaos, Le Carpe Diem Restaurant, The Spirit House Restaurant, Nahm Dong Park, Ock Pop Tok, Luang Prabang View Hotel, Mekong Kingdoms, Laos Buffalo Dairy and Bamboo Tree Vang Vieng for supporting our initiative to promote Laos to a wider audience.
Discover Laos Today is also the one-stop information on the different destinations to explore in Laos, from the Luang Prabang in the North to Pakse at the south, travel information can be found on this website to ensure a smooth travel for you, your friends and family. Our instant booking platform provides the best prices and direct booking to over 40 Lao SMEs and over 400 activities to choose from. Discover Laos Today believes that these marketing strategies will promote Laos tourism to different markets and target audiences and for our partners and expose local businesses to an international audience.